Putting a phone number on your website raises trust and sales, as long as someone actually answers it. Buyers making a large, urgent or unfamiliar purchase often want to speak to a person before they pay. The best setup is a dedicated business number, shown in the header and on the contact page as a click-to-call link, that rings your team on whatever device they use and goes to voicemail with transcription when nobody can pick up. LimePhone includes such a number on every plan from $9 a month.
Key points
- Use a business number, not your personal mobile. You can share it across a team and keep it if staff change.
- Make it a click-to-call link so mobile visitors can tap it:
<a href="tel:+15551234567">. - Show it in the header on pages where people decide to buy: pricing, product, checkout help and contact.
- State your hours next to it, and make missed calls visible with voicemail transcription and texts.
Does a phone number on a website increase sales?
For considered purchases, it usually does. A visible number signals that a real business stands behind the site, and it catches buyers who have one question left before paying. It matters most for high-price items, services, B2B sales, older customers and anything urgent, such as repairs.
The number only helps if calls are answered or returned quickly. An unanswered number damages trust more than no number at all, so plan who picks up before you publish it.
Where to put your phone number
- The header, top right, on desktop; a call button in the mobile menu.
- The contact page, with hours and the time zone.
- Pricing and product pages, near the main call to action: "Questions? Call us."
- The footer of every page, for consistency.
- Structured data: add a
telephoneproperty to your Organization or LocalBusiness schema so search engines can show it.
How to add a click-to-call link
Wrap the number in a tel: link written in international format, with no spaces or punctuation inside the link:
<a href="tel:+15551234567">(555) 123-4567</a>
On a phone, tapping it opens the dialer. On a computer, it opens the visitor's calling app, if they have one. Most website builders, including Webflow, Wix, Squarespace, WordPress and Shopify, let you add a link with a phone URL.
Which number to use
- A local number builds trust with customers in one city or region.
- A toll-free number suits national businesses. See toll-free numbers.
- A separate number per channel, such as one for the website and one for ads, shows which channel brings in calls.
You can check which local numbers are available on the number checker.
Making sure every call is answered
- Ring several people at once, on the web and on mobile, so one person being busy does not mean a missed sale.
- Set business hours, with voicemail outside them.
- Read voicemail as text and reply by SMS from the same number.
- Consider an AI voice agent for after-hours questions; LimePhone's Growth plan includes 100 minutes a month.
How we checked
LimePhone prices and per-minute rates in this article come from the live LimePhone rate table and plan list, checked on October 24, 2026. Rates change; the current figures are always on the rates page and pricing.
Frequently asked questions
Should I put my phone number on my website?
Yes, if someone will answer it or call back quickly. It builds trust and helps buyers with last questions, especially for high-value or urgent purchases.
Should I use my personal number on my business website?
No. Use a business number that a team can share and that you keep if staff change. It also keeps your personal number private.
How do I make a phone number clickable on a website?
Use a tel: link in international format, for example <a href="tel:+15551234567">(555) 123-4567</a>.
Where should the phone number go on a website?
In the header, on the contact page with your hours, near the call to action on pricing and product pages, and in the footer.
How much does a business phone number cost?
On LimePhone, plans start at $9 a month with one US, UK or Canadian number, unlimited incoming calls and texts, and 2,000 outbound minutes.
About the author
Vincent Hawley writes LimePhone's guides to business phone numbers, international calling and calling over the internet.
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